Works

WEAR 2.5

A brand that contemplates the presence of Kimono with the concept of "coexistence with Western clothing."
The first project aims to reintroduce Kimono into fashion by offering original items made from environmentally conscious materials such as vintage Kimono and deadstock fabrics, along with a proposal for free-form styling that challenges conventional ideas.

HEIE

A brand that proposes casual Kimono for everyday wear.
Building on the insights gained from the activities of 'WEAR 2.5,' it collaborates with companies to expand the scope of materials, production methods, and more, aiming to create a basic collection that responds to a wider range of needs.

About SEN-NOJI

@SEN-NOJI Born in 1983. Graduated from Miyagi Dressmaker Specialized School (now Fashion Arts Specialized School DOREME). Subsequently, involved in various aspects of the apparel industry such as stylists, fashion reform factories, and online shops. Inspired by kimonos sold in thrift stores, I contemplated how to incorporate them into everyday wear, leading me to embark on the remake journey. Started WEAR 2.5 in 2018 as a brand to create new kimonos, and the WEAR 2.5 WEB STORE was launched in 2021. Received the Best Award at the Tokyo Fashion Link 2022 Autumn event held in 2022. Launched HEIE in 2024.